![]() This was an unacceptable error - the product was withdrawn immediately.īad taste: Supermarket giant Asda has been forced to apologise after it advertised a fancy dress outfit featuring someone covered in blood and brandishing a machete as a 'mental patient fancy dress costume' The company said: 'We're deeply sorry one of our fancy dress costumes has upset people. We want to do this for the right reasons and not for publicity.' MENTAL PATIENT.'Īsda yesterday apologised for the incident in a series of tweets, and announced the large donation it had made today.Ī spokesman for Asda declined to elaborate further on the donation, other than to say: 'This is a sincere gesture to apologise for the offence. 'Do you actually realise how many people are hanging themselves because of being frightened of the stigma? Wording is CLEAR. He tweeted: 'Dear ASDA, nice stereotype of ' Mental patients'. ![]() Many took to Twitter to express their disgust at the description including former footballer Stan Collymore, who has a well-documented battle with depression. ![]() It was on sale for £20 through the supermarket's clothing arm George. ![]() Inappropriate: also advertised a Psycho Ward costume - at a reduced priceĪsda's 'mental patient' costume, which first provoked the storm, was designed to look like a blood-splattered straitjacket with ragged edges.
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